The Competition and Markets Authority's (CMA) purpose is to help people, businesses and the UK economy by promoting competition and tackling unfair behaviour.
The CMA are consulting on draft guidance for businesses on the price transparency provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act).
The guidance details:
- what an invitation to purchase is
- what pricing information needs to be included in an invitation to purchase (and what to avoid including ‘drip’ and ‘partitioned’ pricing)
- what traders need to do to ensure they are complying with the new requirements to provide the total price of the product in their invitations to purchase, and what they need to do instead if this is not possible
- how the new requirements apply to specific types of charges and pricing practices and the steps that traders can take to ensure they are complying with the new requirements
The draft guidance illustrates how the price transparency provisions may apply in practice and is intended to help traders to comply with them.
The CMA would like to hear from anyone with an interest in the application of the price transparency provisions of the DMCC Act. It may be of particular interest to businesses, their legal and other advisers, as well as to other enforcement authorities and consumer representative bodies.
The consultation closes at 11.59pm on Monday 8 September 2025.
For further information please select the following link: Consultation on price transparency guidance | CMA Connect