Wales has become the first UK nation to launch in the metaverse, giving virtual visitors from across the world a taste of what they can discover there for real.
The immersive experience has been created by Visit Wales to inspire future tourists by showcasing the range of experiences, places and attractions available to explore across Wales in real life.
Visitors can navigate the Welsh-inspired landscape as a virtual version of themselves, whilst seeing a snapshot of the country’s culture and heritage through a range of features.
These include:
- A historic castle with a hidden map of Wales to be found
- A cable car ride - similar to that in Llandudno - for visitors to travel from one side of the metaverse to the other
- An amphitheatre, like that which stood in Roman-era Caerleon, with screens showcasing highlights of Wales’ vibrant music and culture.
Global visitors to the metaverse number 600 million annually across a number of metaverse platforms, with Wales’ one being hosted on the platform Spatial. This digital space adds to the ever-expanding ways Wales is advertising itself to would-be visitors.
As well as being the first UK nation to be in the metaverse, it is thought that Wales is also the first European nation to take this innovative approach to advertising itself to visitors through such a ‘world’.
Anyone entering the Wales metaverse can take on quests too, including collecting dragons hidden across the ‘island’, and building a virtual interactive itinerary which showcases real-life places to stay, attractions and events.
The Visit Wales Metaverse is open to the public, and is accessible via smartphone, tablet, laptop, computer, and via Meta Quest headset.
To explore Wales in the Metaverse, visit visitwales.com/metaverse