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Cultural Ambassadors scheme launched to promote the Welsh language and heritage

person draped in a Welsh flag

The Minister for Education and Welsh Language, Jeremy Miles, has launched a Cultural Ambassadors scheme to promote the Welsh language, culture and heritage.

The role of the network of Cultural Ambassadors is to support newcomers to communities across Wales to learn more about Wales, the Welsh language and its importance to the community, to provide support and guidance for businesses to use and promote the Welsh language, and to work locally to maintain and strengthen social networks.

Any person or business can volunteer to become an ambassador by completing short interactive modules on the history of the Welsh language and its position today. After completing the modules on the Wales Ambassador website, the ambassadors receive a certificate, badge, window sticker, and information pack about the support available, such as a free translation service for communities, individuals, and third sector organisations.

To learn more about the scheme and how to become an ambassador, go to 'Cultural Ambassador Course: Ambassador Wales'

The course takes around 20 minutes to complete, and ambassadors can decide how they will support the Welsh language in their community. 


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