The Deputy First Minister with responsibility for climate change and rural affairs toured the flagship Food and Drink Wales Business Lounge at the Royal Welsh Show, witnessing firsthand how Welsh Government support is delivering major commercial opportunities for food and drink businesses across Wales.
Last year, the Business Lounge achieved record-breaking results, attracting 287 buyers from various market sectors and generating £3.5 million in confirmed sales with another estimated £2 million in potential sales. The event recorded over 1,080 business leads – the highest buyer engagement to date for this programme.
In 2024, the showcase brought together key industry players including 88 major retailers, foodservice companies and wholesalers, 156 delis, farm shops and hospitality venues, and 43 public procurement representatives.
And this year, there will be around 2000 products from over 300 producers on display in the Business Lounge.
For further information please select the following link: Deputy First Minister Feasts on Success at Royal Welsh Show Food Showcase | GOV.WALES
The Welsh Government's Food Division is responsible for promoting Welsh Food and Drink in Wales, the UK and internationally: Food and Drink Wales - Growing together | Business Wales - Food and drink