The Welsh Government along with other Governments from across the UK are asking for views on new rules aimed at making vaping products less attractive to children and young people.
The plans being consulted on would require vaping and nicotine product packaging to be plain white, therefore banning colourful branding and imagery, and limit flavour names to single, recognised terms like ‘Apple’, ending names such as "Cosmic Fog" or "Cotton Candy".
The consultation also proposes restricting shops from displaying vaping products openly so that vaping and nicotine products must be kept behind a sales counter, in the same way tobacco products are currently handled.
Price lists would still be permitted and may include information on nicotine strength and ingredients to help adult consumers make informed choices.
The proposals aim to reduce youth vaping while continuing to enable adults who wish to use vaping products to quit smoking.
Wales, England, Scotland and Northern Ireland are consulting on proposals under the Tobacco and Vapes Act 2026.
The consultation is open to the public, businesses, retailers, health professionals and anyone with an interest in public health. It will close on October 2, 2026.
For further information please select the following link: Have your say on tougher restrictions to make vapes less appealing to children and young people | GOV.WALES.