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Making Wales a world class visitor destination by working together

Cabinet Minister Adam Price with (from left) Steve Hughson MBE, Zoe Hawkins and George Reid

Minister for Enterprise, Connectivity and Energy, Adam Price, wants to be the biggest supporter of tourism and work with the sector to make Wales a world-class visitor destination.

He recently met with the four chairs of Wales’ Regional Tourism Fora to hear their thoughts on how government can support the sector. The Minister also plans to meet other industry representatives.

At a visit to the Elan Valley Visitor Centre today, the Minister said:

I want this Welsh Government to be tourism’s biggest supporter. We want to work with the sector to make Wales a world-class visitor destination - offering an authentic ‘croeso’ while helping businesses to grow, innovate and succeed.

Tourism is vitally important to the Welsh economy, generating around 4.3% of Wales’ GVA (£3.5 billion) and over 11% of jobs each year. It sustains communities, supports jobs and helps share Wales’ culture, language and landscape with the world.

That is why we have already committed to looking at how we can reform business rates to support leisure and hospitality, and why we are consulting on changes to the 182-day threshold.

I would encourage as many people in the industry as possible to take part in that consultation. I want to hear directly from tourism businesses about the challenges they face and the opportunities they see, and I have started meeting representatives from across the sector this summer.

Wales has an outstanding visitor offer and many talented tourism operators. By working together, I believe we can make it easier for businesses to do what they do best, help the sector thrive and ensure more people choose Wales as a place to visit, enjoy and return to.

For further information please select the following link: Making Wales a world class visitor destination by working together | GOV.WALES.


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