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RNLI Local Ambassadors

Children body boarding Rest Bay beach Porthcawl Vale Of Glamorgan South Surfing Activities and Sports

Do you have a business near the coast? If so, you could help save lives by promoting some of RNLI’s key water safety messages.

As more and more people continue to visit the coast, businesses can play an invaluable role to support the RNLI by becoming water safety ambassadors.

Businesses can become ambassadors by making themselves familiar with the key messages and do things such as:

  • Reminding people which of the beaches are lifeguarded this summer by checking the full list.
  • If the beach doesn’t have lifeguards please ask customers to follow RNLI safety advice.
  • Warning of the dangers of local beaches that are known to be hazardous particularly those with rip tides and where you can get cut off.
  • Informing people of the different coloured flags on beaches and what they mean.
  • Providing information on tide times and when there are high winds which can be particularly dangerous when using inflatables. Weather forecast and tide times can be found on the Met Office website.
  • Reminding people that if they fall into the water unexpectedly, they should Float To Live

From accommodation to retailers and hospitality venues it’s easy to support the work and raise awareness.

For further information please select the following link: Water Safety Advice And Tips - Know The Risks.


Business Wales Helpline

03000 6 03000

Lines are open 10am to 4pm Monday to Friday.

Rydym yn croesawu galwadau'n Gymraeg.