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Star quality grading for your tourism business

Dog friendly pub - person and dog in a pub

Quality Assurance and Approved schemes are official, credible and recognised by customers as an indication of quality and level of services they can expect to receive.

Being quality assured by Visit Wales gets your business benchmarked against other Welsh and UK businesses to help you develop that competitive edge.

Visit Wales Welcome Awards recognise businesses who have provided added facilities, services and information to meet important specific tourism clientele requirements. This is a great opportunity to get recognised for your work.

In order to decide on what awards would best suit the consumer and provider, Visit Wales have looked at the current markets, trends and those particular areas of consumer needs and wants which have become increasingly important in attracting visitors to Wales.

Consequently, the following awards have been developed:

  • Families
  • Pets
  • Anglers
  • Bikers
  • Cyclists
  • Walkers
  • Golfers
  • TV/Film
  • Motorhomes

To apply for the awards, you need to select your specific business type:

  • Serviced accommodation
  • Self-catering accommodation
  • Hostel type and campus accommodation
  • Caravan, camping and glamping type accommodation
  • Visitor attractions

For further information please select the following link: Star quality grading | Business Wales (gov.wales)


Business Wales Helpline

03000 6 03000

Lines are open 10am to 4pm Monday to Friday.

Rydym yn croesawu galwadau’n Gymraeg.
We welcome calls in Welsh.