TikTok has launched its first SME council for TikTok-focused small businesses, as the social media platform boosts its ecommerce division.
The new council consists of 20 small businesses, using the social media app to grow their brand, through features such as Live shopping and shoppable ads.
The new initiative’s launch comes as new Neilson IQ research found that TikTok Shop was the fastest-growing online retailer in 2024, with a 131% annual increase in the number of shoppers, and a 180% year-on-year rise in revenue at the end of last year.
The new launch also follows TikTok’s expansion of its ecommerce platform, the online shop will also be available in Germany, France and Italy.
For further information please select the following link: TikTok launches SME council as it invests in ecommerce growth
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