TikTok Shop has launched ‘Shop Local’ a support scheme aimed at connecting UK small businesses with local customers.
TikTok’s ‘Shop Local’ will award five small businesses a support package worth £150,000, designed to get small businesses up and running on TikTok Shop.
The ‘Shop Local’ competition is open to all UK businesses that:
- sell locally produced goods (at least 40% made or sourced in the UK)
- have fewer than 250 employees
- are not yet selling on TikTok Shop
To enter, simply create a short TikTok video showcasing your business, your products, and the impact you have in your local community. Include the hashtag #ShopLocalComp and tag @TikTokShop_UK, then submit your entry by 13 November 2025.
Visit TikTok Shop to learn more about the Shop Local initiative.