News

Unlocking Wales’ Potential – creating a Culture and Sport powerhouse

Eisteddfod  and cyclists montage

The first step towards a new Culture and Sport strategy, which will be based on real actions to turn the vision of Wales as a culture and sport powerhouse into reality, begins today.

Unlocking Wales’ Potential is a call for evidence to inform a new culture and sport strategy, with the aim that these are not seen as optional but rather as an essential part of national life. With Wales becoming a country where creativity, participation and excellence is a basic right for all. 

For the first time a culture strategy will include sport and the creative industries, with measurable actions for each sector.

This first phase will begin with a panel discussion at the National Eisteddfod, with engagement events planned across Wales and with individual sectors at all levels over the next few months.

The Call for Evidence will run until 18 December 2026.

For further information please select the following link: Unlocking Wales’ Potential - creating a Culture and Sport powerhouse | GOV.WALES.


Business Wales Helpline

03000 6 03000

Lines are open 10am to 4pm Monday to Friday.

Rydym yn croesawu galwadau'n Gymraeg.