The Awydd Antur campaign – meaning Let’s get out there – launched on Boxing Day with a new advert designed to appeal to multiple audiences featuring iconic products and locations from across Wales including the Ffestiniog Highland Railway, the spa pool at St Brides Spa Hotel, beach fun in Ceredigion and activities in Cardiff and Portmeirion.
The advert, designed to grab attention and give a 30 second taster of Wales, is running on linear TV, on demand/catch up and streaming channels including Disney Plus - the UK ‘home’ to Welcome to Wrexham.
It’s just one part of a wide range of activity that will drive traffic to the Visit Wales website where visitors can find out about products and destinations across Wales in more detail.
Audiences across the UK, including in Wales, are being targeted and for a full breakdown of audience types you can see Visit Wales’ Audience Insights guide.
If you missed Visit Wales presenting at the Autumn Roadshows, you can still access the full marketing overview presentation as well as a range of information featured at each of the events.
Tourism is big business in Wales. Tourists spend around £17 million a day whilst in Wales, amounting to around £6.3 billion a year. Owning and running your own tourism business can be very rewarding. Whether you’re thinking about starting a new tourism business, have already taken the first few steps or want to grow your current business, we can help, find out more by select the following link: Tourism | Business Wales (gov.wales)