The UK’s leading tour operator buyers who sell UK holidays to international visitors have been touring Wales this week to experience the nation’s tourism offer for themselves.
The four-day trip, organised by Visit Wales and in partnership with UKinbound, connected the buyers with a range of tourism businesses from across Wales. These included attractions, sightseeing companies and hotels who are keen to attract more international visitors and work with the wider travel industry to do so.
In 2024, Wales welcomed 929,000 international visitors, generating more than £488 million for the Welsh economy and supporting thousands of jobs in the industry.
The tour itinerary included visits in south Wales to Abergavenny, Caerphilly Castle, a preview of Newport Transporter Bridge’s visitor centre, White Castle Vineyard and Llanover Garden tour and the unique experience of the Wales Perfumery. Then in the north the Wrexham Taster tour, and an opportunity to see UNESCO World Heritage Site Pontcysyllte Aqueduct and explore Chirk Castle.
Buyers also met several Wales-based suppliers including heritage railways, a coach operator, Cadw and Cardiff Airport in networking events at The Angel Hotel, Abergavenny, and over 70 Welsh and UK businesses from the inbound visitor economy at Wrexham AFC’s stadium STōK Cae Ras.
For further information please select the following link: Wales highlights tourism hot spots to boost international visitor market | GOV.WALES.