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This is Wales – taking Wales to the world during the FIFA World Cup

The Welsh Government plans to promote a progressive, modern Wales on the global platform provided by the FIFA World Cup in Qatar have been unveiled by Economy Minister Vaughan Gething today (15 November 2022).

The campaign will project Wales’ values and secure a positive legacy from the country’s first World Cup campaign in 64 years.

With less than a week to go until Wales plays the first group match against the USA, the Welsh Government’s programme of activities is well underway in a bid to showcase the best of Wales on a global stage and introduce the nation to new audiences.

The Minister will announce former Welsh footballer Prof. Laura McAllister, Olympic silver medallist and World Champion Colin Jackson CBE, London-based DJ and presenter, Katie Owen and renowned Chef, Bryn Williams, as ‘Lleisiau Cymru’.

The ‘Lleisiau Cymru’ team of ambassadors will act as influential voices for Wales in Qatar, joining Ian Rush and Jess Fishlock who are both the FAW ambassadors for the 2022 World Cup.

For further information please select the following link This is Wales – taking Wales to the world during the FIFA World Cup | GOV.WALES

Whether you’re thinking about starting a new tourism business, have already taken the first few steps or want to grow your current business, please select the following link for further information Tourism | Business Wales (gov.wales)


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