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World Tourism Day 2023

A lake in the shape of the world's continents in the middle of untouched nature. A metaphor for ecological travel, conservation, climate change, global warming and the fragility of nature.

Every year 27 September is celebrated as World Tourism Day (WTD) all over the world with the aim to raise awareness of the important role that tourism plays in building social, cultural and political values worldwide.

The United Nations World Tourism Organization (UNWTO) is a special agency of the UN established to promote sustainable, responsible and universally accessible tourism.

Every year a theme is decided by the UNWTO to celebrate WTD. This year will be the 43rd anniversary of World Tourism Day and the theme is “Tourism and green investments”.

For further information please select the following link World Tourism Day 2023 | “Tourism and Green Investment” (

Business Wales is here help Welsh tourism businesses to realise their green ambition, for further information please select the following link Sustainable Tourism Wales | Business Wales (