Every year 27 September is celebrated as World Tourism Day (WTD) with the aim to raise awareness of the important role that tourism plays in building social, cultural and political values worldwide.
Tourism has always evolved through innovation, and Artificial Intelligence is set to become its next major transformation. This year’s theme ‘Digital Agenda and Artificial Intelligence to Redesign Tourism’.
WTD 2026 will explore how AI can help create smarter, more inclusive and sustainable tourism by enhancing decision-making, strengthening skills, and improving the way destinations are experienced and managed.
For further information please select the following link: World Tourism Day 2026 | UN Tourism.
Interested in learning more about AI? Business Wales runs a range of webinars and events, please select the following link Business Wales Events Finder, search to register and discover more.