Cymru, Well-Being And The World

The Football Association of Wales has launched its first ever sustainability strategy, ‘Cymru, well-being and the world’ outlining its vision for a ‘global, local Cymru’, using the power of football to improve the nation’s well-being. With the men’s national team heading to their first World Cup in 64 years, chief executive, Noel Mooney, said the organisation will put sustainability at the heart of all its decisions, encouraging the whole football ecosystem - and the rest of the nation - to follow its lead.

The strategy has been developed with the support of the Future Generations of Wales Commissioner, using the Well-being of Future Generations (Wales) Act as its cornerstone. In 2015, Wales became the first country in the world to enshrine a duty to protect future generations into law. This means that any policy decisions made today must consider the impact on the generations of tomorrow.

Now the country’s football association is taking on that pioneering spirit with the vision to become a leader in sustainability in the world of sports, showcasing the example football can play in a small nation to inspire others to follow their journey.  

Steps are varied and include everything from revised procurement processes to setting up swap shop schemes for kit and equipment, creating a fund to install EV charging points at clubs and identifying locally sourced, plastic-free, plant-based food packaging for the football eco-system.  

For further information please select the following link FAW_Sustainability_Strategy_2030.pdf (

The Green Growth Pledge helps Welsh businesses take pro-active steps towards improving their sustainability, demonstrating their positive impact on the people and places around them, as well as joining a growing community of forward-thinking organisations who are helping Wales transition to a low carbon future.

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