How Business Wales supported evolution and expansion
Agritel Ltd is a Wrexham-based packaging business with strong agricultural roots, supplying crop and industrial packaging since 1996. With support from Business Wales, the company has successfully strengthened its digital presence, safeguarded jobs and driven its next phase of growth through e-commerce.
As the business looked to expand and adapt to changing markets, Rob Duffus sought expert support to refine strategy, explore new opportunities and improve efficiency across multiple areas.
Rob Duffus, Director, says:
Knowing where to focus next and how to unlock growth opportunities was the key challenge.
Business Wales supported Agritel to:
- Access specialist mentoring and business advice
- Strengthen digital capabilities and grow e-commerce sales
- Refine marketing activity and brand positioning
- Explore decarbonisation and supply chain efficiencies
- Gain insight into export opportunities and intellectual property
- Access HR support to enable team growth
With guidance from a Business Wales Relationship Manager, Danielle Thomas and a range of specialist advisers, the business received tailored support across multiple areas, helping it take a coordinated approach to growth.
Business Wales’ guidance has been amazing, really. The support we’ve received has been genuinely invaluable.
Since working with Business Wales, Agritel has safeguarded eight jobs, recruited four new team members and achieved its highest-ever monthly revenue. The business has strengthened its digital model, now generating over 60% of sales through e-commerce, with its Stag-branded products continuing to grow in popularity.
Through networking opportunities and ongoing mentoring support, Agritel has also expanded its connections and increased its market visibility. Looking ahead, the business is building on this momentum, continuing to develop its online offer and explore new markets to support long-term growth.
If you’re looking to grow your business or strengthen your digital presence, Business Wales can help with:
- Mentoring and business advice
- Digital and e-commerce support
- Marketing and growth guidance
- HR and workforce support
- Decarbonisation and efficiency advice
- Export and market insight
Business Wales is here to help you strengthen your business and unlock new opportunities for growth.
For more information and support to help grow your business, or to speak to a member of the team, contact Business Wales. Visit Business Wales or call 03000 6 03000. Rydym yn croesawu galwadau’n Gymraeg - we welcome calls in Welsh.