Max Munday

Max is the Director of the Welsh Economy Research Unit at Cardiff Business School and a Deputy Director of the Water Research Institute at Cardiff. He focuses on regional policy, regional economic development, and the economics of the multinational enterprise.

Max works closely with a large number of Welsh organisations and currently leads an important research project with the Welsh Government to review how SMEs maximise Superfast Broadband. A key deliverable is the annual Digital Maturity Survey, which measures the take up of broadband and broadband enabled services, and the resultant benefits to individual businesses and the economy.