Good customer service is imperative as consumers are getting savvier and their expectations are getting higher. With so many businesses contending for customers and sales in busy markets, great customer service is one of the key factors that will set you apart from your competitors - and keep those customers coming back.
Digital technology can help you stand out with your customer service. Here’s how:
Social media
Social media is a cost-effective tool for listening to and connecting with customers all over the world. Twitter is a great platform for forming relationships with your customers as you can develop your brand personality, respond in real-time and find out what’s important to your customers by engaging in social listening. By joining your audience and community online you can get to know them, and better serve them too.
The cloud and connected devices
The cloud enables employees to access documents, data, email platforms and social media whenever and wherever they are working. These technologies mean staff don’t have to wait until they’re in the office to handle urgent customer issues or to access necessary resources. Responding in a timely and efficient manner can help maintain positive relationships.
Superfast Broadband
Better connection, faster line speeds and a more stable platform means your business can rely on its internet connection. This will allow you to send emails and documents, respond on social media and carry out communication with customers effectively.
Better understanding through analysis
Online analysis tools can help you understand how well your website and campaigns are working, as well as how and when your customers are engaging with your online platforms. Access to these insights means you can better shape the user experience around your customers’ needs and help increase conversions too.
Environmentally aware
Alongside improving your business processes, digital technologies can help the environment. For example, you can eliminate printing and use less energy by replacing physical hard drives with the cloud. Many consumers are interested in corporate social responsibility and how earth-friendly businesses are. Promoting yourself as an environmentally aware business could encourage consumers to use your business over a less conscientious competitor, meanwhile engaging more loyal relationships with your existing customers.
Care about customer data
Digital technology can enable you to store and back-up data securely, but also makes maintenance, upgrades and management much easier. The smallest data error could have big legal implications and see you lose a great deal of customers so protecting their details is paramount.
Better customer service leads to better customer engagement which in turn can lead to better profits
So don’t hesitate to start implementing these 6 tips!