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Step into the future of growing at Farming Connect’s Horticulture Hub in the ‘Horticulture Village’ at the Royal Welsh Show 2025

From soil health to sales strategy, Farming Connect is helping commercial horticulture in Wales thrive. Visit the Horticulture Hub in the Garden Village (Avenue A) at this year’s Royal Welsh Show (21 – 24 July) and explore expert advice, resources and ideas to grow your business.
First published:
23 July 2025
Last updated:
23 July 2025

Whether you're an established commercial grower or a new entrant with plans to diversify into fruit, veg, native trees, ornamentals or flowers – you’ll find expert advice, top-class resources and inspiring ideas at the Farming Connect Horticulture Hub - we can provide the support you need to help you succeed,

Says Sarah Gould, manager of the Farming Connect horticulture programme.  

Sarah and her team will share how Welsh farmers and smallholders can diversify into horticulture as part of a sustainable land management strategy – particularly those already tapping into tourism or accommodation, where adding visitor experiences like ‘pick your own’, Halloween trails or flower workshops can create valuable new income.

In addition to a growing number of sector-specific skills and training options, one of the horticulture programme’s recent successes has been the increase in grower networks.

Operating throughout Wales, and with over 400 members across 19 networks – specialist topics range from flower nurseries to field-scale veg and from pest control to sourcing native trees and growing produce for Welsh public sector buyers – these networks all offer specialist guidance, expert agronomy advice, study visits and practical workshops. 

Grower networks are a great way to share ideas, access technical know-how and develop the confidence to grow, manage and promote your business, 

Says Sarah. 

Farming Connect offers a range of fully funded or heavily subsidised sector-specific support services and training options for all registered growers.

And for younger visitors to the show?  Budding green thumbs can zoom in on the tiny world of creepy-crawlies with our mini-microscopes or hunt for hidden veggies in our sandy wheelbarrow!

Add us to your list of ‘must-visit’ stands 

Says Sarah!

Special endorsement from Adam Jones (@Adam yn yr Ardd), the Royal Welsh Agricultural Society’s Honorary Director of Horticulture 

Horticulture in Wales is on the up – and Farming Connect is leading the charge! 

Their dedicated horticulture stand at this year’s Royal Welsh Show is a must-visit for anyone serious about growing commercially. 

Whether you’re thinking about edibles, ornamentals or adding value to your land – this is where you’ll find the answers and inspiration.


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