Spell it out - your value proposition
The customer focused company talks to customers in their language. Their language is the language of benefits - how your product or service improves their lives. It's also the language of impact - how does this give me a return on my investment. And finally, it's the language of evidence - show me the proof. In Winning Pitch, we use the acronym F.B.I.E: Features Benefits Impact Evidence It really is amazing how often customers, even...