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Success stories

Pure Serendipity Florist Ltd

“Business Wales helped me start my own business during difficult times, the support is amazing.” 

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Starting a new business can be daunting, but with our Business Wales team's in-depth start-up support, Melanie Freeman found the confidence to begin building her floristry business in Swansea.

To gain a good understanding of self-employment, Melanie was given one-to-one support by her advisor, informing her on all aspects of running a business. To fund the initial set-up of the business, she was advised to apply for the Barriers to Start-Up Grant for 25-year-olds and over. She received support writing a business and financial plan, ensuring she successfully gained the funding.

The newly formed floristry business is now trading as Pure Serendipity Florist Ltd. To ensure the business is taking proactive sustainable steps, Melanie has signed up for the Green Growth Pledge, keeping waste to a minimum and using recyclable packaging materials where possible.

Would you like to become self-employed? We can inform you on all aspects of running a business. Get Support | Business Wales (

Business Wales Helpline

03000 6 03000

Lines are open 10am to 4pm Monday to Friday.

Rydym yn croesawu galwadau’n Gymraeg.
We welcome calls in Welsh.