Activity 5: What do people want?

Learning Objective

To carry out simple market research. 

Entrepreneurship Characteristics

Creativity 

• Communication 

Organisation 

• Research - understanding the environment 

Learning activities 

Pose the question: “How can we find out if anyone will want to buy our product or service?” 

Introduce the ideas of market research and target audience e.g. when planning a new menu for the school canteen, who should be asked and why? 

Discuss the benefits of using a questionnaire to research their enterprise idea with their target audience. 

In groups pupils devise their own simple questionnaires. Possible questions could include: 

“What do they think of our idea?” 

“Do they like our product or service?” 

“Will people want to buy it?” 

“How much will they pay for it?” 

Pupils decide who to survey e.g. their family, pupils in other classes, parents, and then use their questionnaire to gather information. Pupils collate their data and construct a simple graph/tally chart representing their findings.

Learning outcomes 

Pupils will develop simple research skills. 

Resources needed 

• Interactive whiteboard 

Curriculum for Wales 

Cross-Curricular Skills 

1. Literacy

Speaking 

Purpose 

Collaborative talk 

Questioning 

Listening 

Listening to understand 

Listening as part of collaborative talk 

Writing 

Planning and organising for different purposes, audiences and context. 

2. Numeracy 

Collecting data 

Representing data 

Interpreting data.