Alice Gregory

Wonderland Marketing is a strategic consultancy helping businesses grow through tailored, results-driven marketing. Blending big-brand experience with a hands-on, flexible approach, the business focuses on strategies that deliver real, measurable impact.

After years working in senior marketing roles, Alice reached a turning point. While successful on paper, there was a growing desire for more - more balance, more purpose, and more control. The arrival of her baby became the catalyst for change. She wanted to create a career that worked around her life, not the other way around, and to build something that truly reflected her values.

Starting as freelance work during maternity leave, Wonderland Marketing quickly evolved into something much bigger. She had seen first-hand how many businesses felt overwhelmed by marketing or were investing in the wrong areas without a clear plan. Determined to change that, she set out to help brands cut through the noise, simplify their marketing, and focus on what actually works to achieve meaningful growth.

Being her own boss has brought the freedom to shape her work, choose her clients, and stay true to her vision. It has also unlocked a more agile and creative way of thinking - allowing her to focus on results rather than rigid processes.

The journey hasn’t been without challenges. Like many entrepreneurs, she has faced rejection and moments of self-doubt. But instead of holding her back, these experiences have strengthened her resilience and confidence. Over time, she has learned to trust her expertise and recognise the real value she brings to her clients.

Today, she specialises in marketing strategy and planning, social media strategy and content, brand positioning, and lead generation. She is also passionate about supporting others on their own journeys, helping individuals build and grow freelance income streams.

Her story is a powerful reminder that sometimes the biggest opportunities come from taking a step back, rethinking what success looks like, and having the courage to build something on your own terms.