Role models

Tom Sage

Sage Hair Care
Tom Sage
Sector:
Retail
Region:
Cardiff

I started my own business at just 19 years old, and since then my journey has taken me across multiple creative and commercial spaces. I’ve opened my own salon, styled at London Fashion Week, sold products, and supported other brands by helping them grow through marketing and strategy. Everything I do is driven by creativity, independence, and a desire to build something meaningful.

I decided to start my business because I’ve always wanted control over my own time and future. I had a real passion for what I was doing, and that naturally grew into building my own brand. The idea of freedom has always motivated me - being able to shape my career through the decisions I make and taking ownership of my success.

I draw inspiration from many sources. Growing up, musicians influenced how I saw creativity and self‑expression, while innovative business owners showed me how ideas can be turned into impactful products. I’m also inspired by philosophy and how humans think. Understanding mindset and behaviour plays a huge role in how I approach business, from decision‑making to leveraging culture to grow a brand.

Like any entrepreneurial journey, mine hasn’t been without challenges. While travelling in Egypt, I found myself with very little money coming in. Instead of panicking, I adapted. I started a business that helped people move to Egypt, creating an additional income stream that allowed me to support myself. That experience taught me how to think quickly, pivot when necessary, and find solutions under pressure.

The best thing about being my own boss? Freedom.

Today, my areas of specialism include building brands, social media marketing, creative industries, strategy, lean thinking, problem solving, communication, sales, and leveraging culture for growth. I’m passionate about sharing my experiences and showing young people that with passion, resilience, and adaptability, it’s possible to create your own path - no matter where you start.

Find out more
Website : Sage Hair Care

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