Activity 7: How can we advertise?

Learning Objective 

To enable the pupils to create an advertisement for their product or service. 

Entrepreneurship Characteristics 

Creativity  

Lateral Thinking - ideas generation 

Innovation 

Relationships

Working with others 

Communication

Learning activities

Using teacher provided samples of advertisements taken from magazines, TV, the internet etc. ask the pupils what they think is the purpose of advertising. 

Pupils look at a range of adverts. Pose the following questions; 

“What does this advert tell us?” 

“Which is the best advert?” 

“Why is it the best?” 

Adverts should catch people’s attention right away. 

Invite pupils to share examples of adverts they remember. Ask them why they have they remembered these products? For example, colour, humorous, sound effects, music. 

Ask the pupils to decide what a good advert for their enterprise project should include e.g. 

• The name of the enterprise project 
• The name of the product/service 
• Information about the product/service and what makes the product/service special 
• Information about how and where people can buy this product. 

Individually or in groups, pupils create simple but eye-catching posters for their product/ service. 

This is a good opportunity for peer evaluation. Ask the other pupils to give constructive feedback.

Discuss where best to display the posters so that the maximum amount of people will know about their product/service. 

Learning outcome 

Pupils will generate a range of simple ideas and begin to express opinions. 

Resources needed 

• Variety of advertisements from magazines 
• Art materials 
• ICT 

Curriculum for Wales 

1. Areas of Learning and Experience 

Expressive Arts 

Creating combines skills and knowledge, drawing on the senses, inspiration and imagination. 

Cross-Curricular Skills 

Literacy 

Speaking 

Purpose 

Collaborative talk 

Questioning 

Listening 

Listening for meaning 

Listening to understand 

Listening as part of collaborative talk 

Writing 

Planning and organising for different purposes, audiences and context. 

Digital Competence 

Sourcing, searching and planning digital content 

Creating digital content 

Evaluating and improving digital content