- Sector:
- Creative Services
- Region:
- Cardiff
When digital media began to explode in popularity, most video production opportunities were concentrated in London. For Jamie, moving away from Cardiff was never an option - home mattered. Instead of following the crowd, Jamie decided to create something new: a purpose-led video production company that would bring world-class creativity to Wales. That’s how DAKONA was born.
From the very beginning, Jamie’s vision was clear: to build video campaigns that cut through the noise, rethink content from the ground up, and turn storytelling into a powerful tool in a fast-changing digital world. Today, DAKONA helps businesses communicate in ways that truly connect with audiences.
The journey wasn’t without challenges. From mastering payroll and VAT to navigating client relationships, complex productions, and even legal contracts, Jamie faced it all head-on. The secret? A willingness to learn and adapt. “It’s not easy,” Jamie says, “but every challenge helps you grow as a business and as a person.”
One of the biggest inspirations came from Bootcamp to Business, part of the Big Ideas Wales initiative. It provided the confidence and practical tools to turn ambition into reality. That experience reinforced Jamie’s belief that entrepreneurship is about more than running a business—it’s about creating opportunities and making an impact.
For Jamie, the best part of being your own boss is accountability and knowing that every project contributes to the local economy. DAKONA isn’t just about videos; it’s about shaping stories that matter and proving that innovation thrives in Wales.
Jamie’s advice for aspiring entrepreneurs?
Always be prepared to learn new things. Challenges will come, but they’re the stepping stones to success.