Kate Strong

After years as a professional athlete, Kate realised that the discipline, resilience, and focus needed to succeed in sport were the same qualities that could build a successful business. Hours of training outdoors also sparked a deeper awareness of the environment. Witnessing the effects of climate change first-hand inspired Kate to create a business that champions sustainability and wellbeing, using Mother Nature as both motivation and guide.

The vision was clear: a business that works for life, not the other way around. One that allows flexibility - time to enjoy the sunshine, choose meaningful collaborations, and leave a legacy that goes beyond profit. Today, as a Sustainability Consultant, Growth Mindset & Executive Coach, Kate helps individuals and organisations embrace natural ways of working and living, while protecting the planet.

The journey wasn’t without challenges. At first, Kate struggled to charge for services - doing what you love makes it hard to put a price on it. But learning to value expertise was a turning point, paving the way for a thriving business built on purpose.

Sport and the outdoors remain central to Kate’s work, inspiring services that combine movement, mindset, and sustainability. And the best part of being your own boss? Freedom. “Once I earn enough to pay my bills, I’m free to live life - and often jump on my bike and disappear for a few days!”

This story is proof that passion, purpose, and perseverance can create a business that not only succeeds but makes a positive impact on the world.