Contents
- 1. Know your Brand Voice
- 2. Pick your Platforms
- 3. Plan What to Post
- 4. Use Simple Tools
- 5. Create a Mini Content Plan
- 6. Be Real. Be You
- 7. Track What's Working
- 8. Stay Consistent (Not Constant)
- 9. Final Tip
Know your Brand Voice
Before you post anything, ask:
- What do I want people to feel when they see my stuff?
- Am I fun? Professional? Bold? Chill?
- Who am I speaking to?
Tip: Pretend your brand is a person. How do they talk? What do they care about?
Pick your Platforms
Go where your audience is.
- Instagram / TikTok - visual, fast, behind-the-scenes, trends
- YouTube – longer how-to or story-style content
- Facebook – older audience, community focus
- LinkedIn – more professional, good for business growth
Start with 1–2 platforms. You don’t need to be everywhere.
Plan What to Post
Mix it up! Here’s a simple content mix:
Teach - Tips, how-tos, tutorials
Show - Behind-the-scenes, process, workspace
Tell - Your story, what inspired you
Sell - Product features, offers, launches
Ask - Polls, questions, feedback
Use the 80/20 rule: 80% value, 20% selling.
Use Simple Tools
- Canva: for graphics, social posts
- CapCut: for TikTok or Reels editing
- Hootsuite / Wix / Youscan: to schedule posts
- ChatGPT: to help write captions or generate ideas
Create a Mini Content Plan
A little planning = less stress.
Example week:
Monday: Behind-the-scenes of your day
Wednesday: Quick tip or tutorial
Friday: Customer shout-out or product feature
Tip: Batch your content – film or design a few pieces at once.
Be Real. Be You
Young audiences spot fake fast. Don’t stress about perfection, show your personality, be honest, and talk like a real human.
People buy from people. Especially people they trust.
Track What's Working
Look at:
- Views, likes, saves, shares
- Comments and DMs
- What people keep asking you
Double down on what’s working. Drop what isn’t.
Stay Consistent (Not Constant)
You don’t have to post every day. Just be consistent. Even once a week is fine if it's quality.
Done is better than perfect.
Final Tip
Every big brand started small. Your first post won’t be perfect, and that’s fine. What matters is starting, learning, and improving as you go.
You’ve got ideas. Now let the world see them.