Where do you want to take your farm business, and how will you get there? Join Farming Connect for MasterBusiness – Red Meat, a one-day masterclass with Emma Jones, ADAS, designed to help beef and sheep farmers understand their business and develop a practical plan for its future.
From understanding farm accounts and benchmarking performance to exploring development opportunities and preparing a cash flow forecast, the workshop will guide you through the key stages of business planning. You will have the opportunity to apply what you learn to your own business and develop your plans throughout the day.
What will the masterclass cover?
Morning: Understand your business and set your direction
- Introduce yourself and your business and share what you want to learn from the day.
- Get to grips with business planning: what are you planning for, and what do you want to achieve?
- Explore what you already know about your farm business and identify gaps in your understanding.
- Develop your understanding of farm business accounts.
- Explore how monitoring performance and benchmarking can inform your decisions.
- Carry out a SWOT analysis to identify your business’s strengths, weaknesses, opportunities and threats.
Lunch break - Lunch will be provided
Afternoon: Develop, fund and review your plans
- Consider how you want to develop your business.
- Explore how you could fund your proposed developments.
- Build on the opportunities identified in your SWOT analysis.
- Identify ways to address threats to your business and its development.
- Prepare a business cash flow forecast.
- Consider how you will monitor progress against your development plans.
- Finalise and present your plans.
Who should attend?
Beef and sheep farmers who want to better understand their farm business, explore development options and take a more structured approach to planning for the future.
What will you take away?
A clearer understanding of your business’s current position, experience of using business planning tools, and a development plan to take forward and monitor.
Dates and locations
You will only need to attend one of the dates listed below.
| Date | Location |
| 25 November 2026 | Denbigh Rugby Club, Ffordd y Graig, Denbigh, LL16 5US |
| 8 December 2026 | The Plough Rhosmaen, Llandeilo, Carmarthenshire, SA19 6NP |
Meet the tutor
Emma Jones, ADAS
Emma will lead the masterclass, guiding you through reviewing your farm business, exploring development opportunities and preparing your business plans. Emma is a business management and livestock specialist with more than 12 years’ experience in providing technical supply chain, livestock management, grassland and agri-environmental advice to farmers across the UK. She has expertise in beef and sheep production systems, red meat supply chains and nutrient management planning (ADAS UK, 2026).
Interested in attending?
Take a day to focus on your farm business and plan your next steps. Places are limited.
This event is eligible for SFS UA4. (6 hours)
If a business partner attends, the participation hours will count towards SFS UA4 Continuing Professional Development (CPD).
Closing Date: 11.59pm 08/11/2026