Cambrian Futures

This is a cooperation project being supported by the Local Action Groups in Ceredigion, Powys and Carmarthenshire. The project is being delivered by the Cambrian Mountains Initiative for a three year period which began in early 2017. Key elements of the project will include:

To build and support the Cambrian Mountains (CM) as a destination by strengthening the Cambrian Mountains Tourism Network, developing integrated working patterns across the organisations with a tourism / destination remit in the CM and building the CM brand.
To work within local communities and with business to build the economy of the area that benefits from and supports the distinct cultural and high-nature value landscape of the CM; forging and strengthening formal and informal networks of producers, businesses and communities across the CM; promoting integrated working and brand-building / recognition.
To investigate with CM communities the establishment of the area as a ‘Parc Natur’ or similar based on the French Parcs Naturels. This innovative model, adapted to the Welsh context, has been proposed as one which will be highly suitable for promoting and embedding sustainable development in the CM, raising the profile of the CM UK-wide and acting as a focus for integrated working across the area. In France, it is based on a boundary that is self-defined by a rural area recognised for the importance of its natural and cultural assets. It has been proposed that the purpose of the Parc Natur in the CM could be to protect and enhance the natural, social and cultural environment by putting in place a sustainable development plan for economic, social, cultural and heritage development. However, this purpose will be refined and adapted based on the needs identified by CM communities. The purpose would be underpinned by a locally-drawn-up Charter setting out the objectives of the Park with an opt in / opt out approach, allowing individual communities to decide whether or not to sign the Charter.
To improve the sustainability of Cambrian Mountains Initiative by exploring and developing new funding streams.