This campaign will build on existing work by NWT to target and attract new visitors from Wales and English borders to North Wales. The campaign has 3 elements;
- Online travel itinerary builder – allowing customers to create personalised itineraries aligned to Wales Way and other routes.
- Promoting North Wales as a holiday destination with digital marketing in key locations in South Wales, with support from radio campaigns.
- Development of GO North Wales video map supporting the Wales Way routes.
Project details
- Funding amount:
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£74,000
- Funding source:
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Tourism Product Innovation Fund (TPIF)
- Area:
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Conwy
- Completion:
-
Contact:
- Name:
- Eirlys Jones
- Email address:
- eirlys.jones@nwt.co.uk
- Email project contact
Project Area Contacts:
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