Purchase new bacon slicing equipment to capitalise on an opportunity identified to fulfil a significant market gap within core customer base which now covers 90% of all multiple retailers in Wales. We firmly believe we can grow our Edwards of Conwy branded bacon sales from 2.5 tonnes per week to 18 tonnes per week over the next 5 years, replicating the same type of uplift we have achieved in our sausage & Burger categories (20x uplift in beef sales in 4 years).
The current production process is very labour intensive, inefficient, and it is increasingly difficult to maintain quality and keep waste to a minimum. As a result, we are uncompetitive, volume is flat and growth is not forthcoming. This new equipment will increase capacity, improve efficiency, reduce food & packaging waste and reduce costs, and at the same time enable us to produce new products that meet the consumer gap we have identified using thorough research.
As a result, we will be able to compete better on price to secure and grow existing business, and launch new product formats within our current expansive customer base. We will also be able to gain business with new customers in new sectors such as Wholesale & Export.
Project details
- Funding amount:
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£150,000
- Funding source:
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Food Business Investment Scheme
- Area:
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Conwy
- Completion:
-
Contact:
- Name:
- Simon James
- Email address:
- simon.james@edwardsofconwy.co.uk
- Email project contact
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