This project aims to promote North Wales as the 'Adventure Capital of Europe' using 'self-discovery' as the campaign driver and approaching ‘adventure’ as an all-encompassing concept, not just focused on outdoor adrenaline-type activities. Driven by private sector partners across north Wales working together, the overall aim of the campaign is to position North Wales as a year-round tourism destination by raising awareness and promoting out of season shoulder-month experiences and activities.
Project details
- Funding amount:
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£150,000
- Funding source:
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Tourism Product Innovation Fund (TPIF)
- Area:
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Gwynedd
- Completion:
-
Contact:
- Name:
- Jim Jones
- Email address:
- jim.jones@nwt.co.uk
- Email project contact
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