Urdd Ambassadors Network

The need for the project came from two places, firstly the need to develop the volunteer/ambassador base for Bridgend, in particular as there are no longer tourism information teams available to resource events.

Secondly, from the high-profile nature of the Urdd Eisteddfod coming to Bridgend County Borough and the reputational risk to the county of visitors and organisers having a poor quality experience during their time here and, in particular, a lack of Welsh language helpers being on hand.

Activities included engagement with existing Welsh language groups to engage Welsh speakers in training and personal development to become ambassadors for the rural Bridgend area. Following their training they undertook consultation with visitors to the Urdd Eisteddfod in May 2017 to learn about their experiences in the area and collect data on satisfaction with their visit.  Their role extended beyond this in providing information and assistance to visitors about their stay, acting as ambassadors for rural Bridgend.

This preparatory work will continue to inform future activity under strategic objective 2 of the Local Development Strategy which seeks to develop visitor experiences and products that meet or exceed customer expectations.

In addition to training and consultation activity, resources were produced to assist the Ambassadors in their role including an additional Perfect Day module with Welsh words and phrases for those unable to speak Welsh or as a refresher.

Project details

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Funding source:
LEADER Local Development Fund


Sandra Lopes
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