Alex Shufflebottom

Shufflebottom Ltd manufacture steel framed buildings for commercial, agricultural and industrial clients throughout the UK and further afield. The business was started by my parents in the 1970’s. I officially joined the family business in 2000 after completing my degree in Psychology at Swansea University. My first official role was that of a buyer. In 2008, along with my brother and then General Manager bought the business through a Management Buy Out just before the financial crash of 2008. What followed were 5 challenging years, but nothing as bad as what was to come which was a fatality on site.

Despite the challenges faced we adapted and eventually grew the business to an award winning, market leading manufacture of steel framed buildings directly employing just under 90 people and sub-contracting to a further 30-40 depending on workflow. We grew Shufflebottom from a £12 million turnover business to a £25 Million turnover highly profitable business.  

In 2024 Shufflebottom ltd, was sold to Embrace Steel, I was appointed as Managing Director later that year to assist with the transition period. In July 2025 I stepped back from the business, although still provide support on a consultancy basis. This sale meant that I have sat both sides of the fence, in that I bought a family business and sold one, so I know first-hand of the challenges that this brings.

In addition to my role at Shufflebottom Ltd I have also played a key role in RIDBA, a trade association for frame manufactures, I sit on the board of Manufacturing Wales, support many charities and rent commercial and residential properties.

In terms of Education, in addition to my Psychology Degree of 2000, I gained my MBA in 2024, the topic of my dissertation being Menopause in the workplace. During my time in Shufflebottom I sat many courses including  health and Safety courses such as a NEBOSH and various other qualifications.  

Work Hard!!