Funding amount:

Delivering Wales to the wider world 

The Discover The Cambrian Way project, led by Powys County Council, aimed to drive economic prosperity and increase visitor numbers and product awareness along The Cambrian Way. The route runs along the mountainous spine of Wales and is a complete north to south journey, 185 miles (300km) from coast to coast from Llandudno to Cardiff.

To enhance the economic prosperity along the breadth of The Cambrian Way, it was decided that a coordinated cross-county delivery of a cohesive marketing programme would be the best course of action. Therefore working in partnership with seven other local authorities (Conwy County Borough
Council, Gwynedd County Council, Ceredigion County Council, Brecon Beacons National Park Authority, Merthyr County Borough Council, Rhondda Cynon Taff County Borough Council, Cardiff Council) the project spanned a wide geographical area and demonstrated the ambition of collaboration for mutual benefit, by delivering a package of projects to enhance area awareness and drive tourism growth along The Cambrian Way route. Regular discussions with partners also helped to shape the project, pre-application, and throughout the delivery, once funding had been secured.


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Cambrian Way Scenery

Further project information:

Julie Lewis
Email project contact