John Thomas Mudd

1997 to 2007. Founder of Real Crisps, then changed business name to Sirhowy Valley Foods. Sales and Marketing Director from 1999 to 2007.

1991 to 1997 – Marketing Manager, Bensons Crisps based in Kirkham, Lancs.

1987 to 1992 – Southern Sales Manager, Bensons Crisps based in Rogerstone, Gwent

1985 to 1987 – Direct Salesman. Kitchens Direct

1981 to 1985 – Area Sales Manager, Wales & West, Smiths Crisps, Based Cardiff

1979 to 1982 – Area Sales Manager, South Coast, Smiths Crisps, Based Southampton

1978 to 1979 – National Accounts Manager, Smiths Crisps, Based Yorkshire

1976 to 1978 – Special Accounts Salesman, Smiths Crisps, Based South Wales

1974 to 1976 – Van Sales Supervisor, Real Crisps, Based Cardiff

1972 to 1974 – Van Salesman, Smiths Crisps, Based Cardiff

Pre 1972 – Various van sales positions

Know your business, know your product, know your market and believe passionately in what you are doing.