People don’t have a best before date – Case Studies


Award-winning social enterprise CAIS is challenging stereotypes and encouraging employers to build a multigenerational workforce across Wales.

Development Bank of Wales

The Development Bank of Wales takes an all-inclusive approach to teams across the business, encouraging a diverse environment.

Elite Clothing Solutions

Elite Clothing Solutions’ over 50s machine operators prove they have No Best Before Date as they inspire jobseekers.

Eva Build

EvaBuild groundworker, Martin 60 demonstrates that he has ‘No Best BeforeDate’.

Halo Leisure

66-year old ‘Halo’ fitness instructor, Geoff Cheetham, proves he has ‘No Best Before Date’.

The National Botanic Gardens

Paul Smith, 55, brings skills that come with age and experience to the National Botanic Gardens.

Safety Media

IT guru, Louise Taylor, 51 has No Best Before Date.

Welsh Mountain Zoo

Both Andrew and Dai kick start a new career in their 50s at Welsh Mountain Zoo.

Hiut Denim

A West-Wales based fashion retailer has shown its commitment to investing in its older employees’ skills.

Harding Evans

Harding Evans has a long-term commitment to its staff and believes a multi-generational workforce is key to both a thriving business and its longevity.


56-year-old welder adds spark to Carmarthenshire company’s future.

Halen Môn

Halen Môn takes age with a pinch of salt as it shows its commitment to older workers.