If you’re running a business, you’ll need social media. But how do you make the most of the platforms out there, and use them to build contacts and sales? Here are our five top tips for getting social media to work for you rather than against you. Not Showing Up If you’re using social media to promote your business (and if you’re not, you should be), the cardinal sin is not actually turning up. If...
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A Cinemagraph is a still image, with a small part moving or animated. They have been called "living images". The technique was first used in 2011 for news and fashion photographs, and is becoming more popular with the advent of autoplay on Facebook. They can be used on websites for eye-catching images. The technique involves using a short video sequence from which a still image is extracted. Or the still image is taken in hi-res...
Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzg of agency Mystery explains how to develop your own brand identity Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don't really...
Marketing consists of many facets and, admittedly, it can be difficult to see where PR ends and search engine optimisation (SEO) begins. And that’s before you throw social media into the mix as well. So with more routes to deliver your key messages, increased competition, and invariably less time to carry it all out, how do you ensure your marketing budget doesn’t go to waste and you increase your return on investment (ROI) at the...
Many people decide to be an entrepreneur or pursue entrepreneurialism because they believe that engaging in this field will most likely bring easy money in their pockets. So before you can be one, ask yourself these questions: Why do I want to become an entrepreneur? Do I have what it takes to become one? By now, you may be asking yourself, what does it take to become an entrepreneur? To tell you the truth, entrepreneurs...