Whether it's celebrity tweets or teenage Facebook parties, social media are rarely far from the news. What's not so often highlighted is their usefulness for business.
The larger social media services reach far more people than any conventional media outlet such as a TV station or magazine. They're generally free to use. And they open up a new way of communicating with current and potential customers, as well as other people interested in your business: communication that is more like a two-way conversation than a one-way message.
However, success in social media (or ‘social’ for short) also requires a different approach to that needed for websites, advertisements, or many other forms of marketing communication - and in this guide we'll be emphasising that.
Document
