Top Tips to boost your Search Engine Ranking
Search Engine Optimisation is a key component of any business’ digital marketing strategy. If you’ve invested in a business website then it’s important you don’t leave it to sit on the web and gather dust. You should be following best practice to help drive interested traffic to your website and help search engines, such as Google, to rank your business as high as possible in the results pages.
In the same way you’d take steps to attract customers into your shop to make a sale, you need to take action to bring consumers to your website amongst a ‘digital high-street’ full of competitors.
Just a few key changes to how you optimise your website for search engines can help you to improve your brand’s online visibility and attract a greater number of engaged visitors to grow your audience.
Here’s 6 tips to start boosting your search engine ranking now:
Get strategic with your keywords
If you don’t get your keywords right then your SEO activities are doomed. It’s important that you start your SEO campaign with a good understanding of the keywords that are going to put your business in front of your target audience. Begin with some keyword research to consider the specific terms your audience are likely to type into a search engine as well as the phrases or terms that relate your business and services. Think like a consumer; what would you search for to find a business like yours?
Share relevant content
A great way to boost your search engine ranking, develop your website, and retain customers is to share relevant, engaging content. Set up a blog to publish thought-led articles, news updates or opinion pieces. Not only will this keep your website from becoming stale and static, but you can also help to develop your website’s relevancy and authority online. High quality content will also provide another great opportunity to use keywords and phrases to help search engines to understand your business and rank appropriately.
Don’t forget technical optimisation
To rank your business website, search engines will use software that crawls your website to read the text and code. A website that is technically optimised will help the crawler to read and understand all the content. Your technical optimisation should consider your URL structure, title and heading tags and meta descriptions, amongst other things.
Think unique with your content
It’s not just your blog content that needs to be unique and relevant. It’s important to note that the success of your SEO also depends on having a variety of unique content on every page. If you repeat too much of your content – such as copyright text or contact details on every page – search engines could penalise your website for duplicate content. Don’t dilute your content and website by repeating too much of your copy.
Encourage reviews and testimonials
Ensure you’re encouraging feedback from your customers. This will not only enable you to make vital improvements to your business but it is great for your SEO, particularly in local search rankings. Online reviews will help create signals for search engines about the relevancy and popularity of your website. The more authentic reviews you can include on your website, the better your visibility. Reviews also act as a digital ‘word of mouth’ and can help to drive traffic to your business over a competitors’.
Ensure your website is optimised for mobile
If your website isn’t optimised for mobile then you’re already missing out on opportunities for better search engine ranking. As mobile device usage continues to grow, it’s only going to become more important for your business to have a website that’s user-friendly on a mobile. This is not only vital for better rankings, but will also give your mobile customers a better service and user-experience.
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