A revolution in oral care: Brushbox, the UK's first toothbrush & toothpaste subscription box service, delivered when you need it, right to your door. The company, founded in March 2017, went live on January 15th 2018. In its first year, the Cardiff-based firm is aiming to eclipse the 5,000 that subscribed to razor blade service Cornerstone.
Online venture Brushbox, whose financial backers include former Welsh rugby international Martyn Williams, is the brainchild of former financial advisor Mike Donovan and aims to become the world's leading online brand for personal oral care products. Its subscription service will deliver boxed oral care products to customers' homes, including toothbrushes and toothpaste every two months - with the option also for dental floss and tongue cleansers. Customers can choose from a standard tooth range or from curved and round bamboo ranges.
Mr. Donovan said “I founded Brushbox with the goal of changing the way people think about, and look after their teeth. We are an oral health subscription box service delivering beautiful products, direct to your door, offering convenience, affordability, and most importantly, good health. We all care about our teeth, and yet it is estimated that 70% of us here in the UK fail to replace our toothbrush when we are supposed to, and the consequences of this are quite shocking. For those with a busy lifestyle who care about their own and their family's wellbeing, they can sign up not only for peace of mind, but for a simple and convenient way to ensure a healthy mouth, and a beautiful smile.”
With its 'buy one, give one' model, the company has partnered with international dental charity Dentaid to provide toothbrushes for the BrightBites initiative, which delivers oral health education programs to schools across the UK. Father-of-three Mr Donovan, 36, said: “We intend to implement a step change in improving the oral health for current and future generations.” Brushbox will be providing boxes for both adults and children. Dr Richard Vangasse, dentist and partner at Restore Dental Group, who is unconnected to Brushbox, said: “Brushbox is such a fantastic yet simple way to make sure you renew your toothbrush when you need to, which as every dentist will tell you is absolutely essential."
Brushbox can provide for up to four people in a box - a mixture of children and adults.
For a single person the subscription price is £3.49 per month, or £3.99 for Bamboo options, with the floss and tongue cleaners optional extras costing £1.25. The prices reduces the more people you have in a box.
Business growth.
The business has secured equity investment of £245,000 for initial working capital and marketing, new product development, and strategic growth.
Brushbox is participating in NatWest’s Entrepreneurial Spark programme, the world’s largest accelerator programme for start-up and scale-up businesses.
Accelerated Growth Intervention.
Brushbox is also an active participant in the Welsh Government's Accelerated Growth Programme, designed for rapidly expanding, high growth companies.
Find out if the Business Wales Accelerated Growth Programme is for you.