Mark won the award at the virtual National Final on Tuesday and builds on the same title he won for Wales at the regional final in September. National winners were crowned from a group of 135 founders of 110 businesses who were successful at the regional finals. The Covid-19 pandemic forced the National Final online for the first time. 

LIMB-art is a British design and manufacturing company based in the heart of beautiful North Wales dedicated to producing ‘the world’s coolest prosthetic leg covers’. Founded in 2018, by former Paralympic swimmer and medallist, Mark Williams, LIMB-art was born out of an overwhelming desire to help other prosthetic users raise their confidence, be proud of what they have and very simply, but equally importantly, have fun showing off whilst doing so.

Limb Art has been supported by the Business Wales Accelerated Growth Programme (AGP) – which provides targeted support to ambitious growing businesses – since 2018. The business has received mentoring, marketing and PR support through the programme.

Now in its eighth year, the Great British Entrepreneur Awards in partnership with Starling Bank celebrate the hard work and inspiring stories of entrepreneurs in the UK, rather than the business’ balance sheet.


Mark Williams of LIMB-art
Mark Williams of LIMB-art


Commenting on his win, Mark said:

I am absolutely overjoyed to win one of the most prestigious awards in the UK and so proud of our Limb-art business which started out as a solution for my body image issues but grew into a business that now helps amputees all over the world gain confidence and #standoutstandproud.

“This award really helps us spread the word and will drive our expansion into other countries throughout 2021.”


Francesca James, founder of the Great British Entrepreneur Awards, said:

I want to send my warmest congratulations to Mark. He has an incredibly inspiring story and while the standard of competition this year has been fierce, he is the perfect embodiment of entrepreneurial spirit. He has taken his own adversity and turned it into something truly positive for so many people with passion and determination.”

Speaking to the finalists, Anne Boden, founder and CEO of Starling Bank, said: “I have to thank all of you finalists for all the hard work you have put in to get where you are today. As the CEO of Starling Bank, I’m so so proud that Starling Bank is sponsoring these Awards because entrepreneurship is something really special.

The virus has caused much heartache, but I’m encouraged by the perseverance and determination of you, as entrepreneurs, to do your best to get through this.

To learn more about LIMB-art visit HERE.

Further information on the Business Wales Accelerated Growth Programme

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