Major global manufacturers are installing an innovative product to their fleet as factory and retro-fits, which is fuelling further growth for the Cardiff-based business behind the offering.
FuelActive eradicates issues with fuel contamination and is on track to grow significantly over the coming years, with the majority of its trade coming from overseas.
Advice from Superfast Business Wales has enhanced our digital presence and capabilities
The company turned to Superfast Business Wales to introduce digital-first processes and procedures to cope with the expansion.
Claire Bentley, head of marketing and operations, said: “We used to manage most of our internal and external processes via Microsoft Excel. However we are acutely aware that formalising and updating our operations is vital to ensure continued controlled growth and maintaining high levels of customer service. Consequently, we contacted Superfast Business Wales to seek their assistance in developing our systems.
“The team at Superfast advised us to join a customer relationship management (CRM) software workshop. We received invaluable advice and guidance on CRMs and HRMs and since the session we have introduced multiple Sage systems and recruited individuals with relevant skills to take the business forward.
“We’ve received advice on operations linked to our exporting activities, which can be quite complex with different countries having specific legal and compliance requirements. We can update the client’s notes in Sage and access them remotely - improving efficiency and avoiding unnecessary delays. Their advice has enhanced our digital presence and capabilities as well as improving our branding and customer facing activities.”
“Having a better digital footprint has opened new doors globally”
FuelActive replaces the standard fuel pick-up pipe and delivers clean diesel to the fuel lines, leaving water and sediment at the tank. Therefore, contamination never enters the filters or engine. It is believed to be the only such method of bypassing fuel contamination. Benefits include improved fuel economy, reduced emissions, lower maintenance costs and higher productivity resulting from less down- time.
The ground-breaking solution to a worldwide issue is now being communicated via a revamped online presence including a rebrand and a new website, which is already bringing in new clients.
The company operates in the marine, construction and mining, military, power generation, agriculture, and transportation sectors, with clients in Africa, Asia, South America, and Europe.
Claire added: “Our website and branding were outdated. Both have been overhauled to reflect the quality of the product. We are being taken more seriously within the market, as well as acquiring new and retaining existing customers more effectively.
“Having a better digital footprint has opened new doors globally. The revitalised site has played a huge role in our success and has contributed to winning our biggest contract to date. We can upload case studies with ease and view analytics to see which pages are most popular. As we have customers around the world, video conferencing is very important. We use Zoom Video Communications and Skype to facilitate this and benefit from fibre broadband, so our connection never drops.
“Our success has enabled us to offer more employment opportunities, increasing our local and international team, as well as providing opportunities for people to gain work experience. Our team are also encouraged to develop their personal and professional skills by undertaking relevant training to equip them with the knowledge required during this exciting period of rapid upscale.”