When the pandemic hit, Spiffy were forced to close their bricks-and-mortar shop. But thanks to embracing digital from day one and having previously worked with Superfast Business Wales, the Carmarthen-based happiness shop was able to quickly move online to keep in touch with their customers. Their Shopify store helped them reach out when their physical store was closed, and interest was so strong that they now have 10 staff and recently leased a warehouse to help meet demand.

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