Growing your email subscription list from zero can be a daunting task. When starting with a blank slate, there are a number of things you can do to start quickly growing your email list organically:
Use paper sign-up sheet at events and in-store
If you are meeting customers and clients face to face, take a sign-up sheet with you. Highlight what they’re signing up to alongside a section for their name and email address.
Ask customers if they’d like to sign up
When speaking to your customers in-store or over the phone, ask them if they’d like to receive your email newsletter for regular updates and offers and take their details there and then.
Include subscribe buttons on your website and digital material
Ensure your subscribe button is in prominent positions across your website and key touchpoints. Keep your subscription form quick and easy so subscribers don’t get bored and click away.
Give your customers a reason to subscribe
Make sure you’re communicating the value and purpose of subscribing to your emails. It could be regular updates, exclusive offers, daily tips, weekly summaries… the list goes on, but it should be interesting and useful to your audience.
Ask your subscribers to refer their friends
As your email list begins to grow, ask existing subscribers to encourage their friends, family or colleagues to sign up in return for an exclusive discount.
Give online customers the option to subscribe
As your customers go through the purchase journey, give them the option to sign up to your email marketing to be kept in the loop about new releases, upcoming sales or offers. A simple tick box makes it effortless for customers to join your list.
Offer something in return
Instead of asking for email addresses, offer something to your customers. For example, you could offer downloadable guides or content that is accessible by signing up. It’s a win-win situation.
Share details about your email marketing on social media
Make the most of all of your digital platforms to create awareness about your new email list.
Collect business cards on the go
If you’re out and about meeting potential clients or partners, take their business card and ask if they’d like to subscribe to your e-newsletter. Let them know what valuable content they can receive about your industry, service, products or upcoming opportunities.