Bluestone National Park Resort


With 150,000 guests a year, 750 staff and turnover of over £30 million, Bluestone is one of the biggest tourism businesses in Wales. And as befitting a company based in Pembrokeshire’s famous national park, they’re also one of the country’s most progressive businesses when it comes to sustainability.


With over 300 lodges across the resort, as a well as a family water park, spa and waterplay attraction, Bluestone has a significant demand for water. To help conserve a precious natural resource, Bluestone developed a network of smart sub-meters to keep close track of water use and identify potential savings. 

Another key initiative was the fitting of aerators to almost 500 showers, halving water use in the accommodation and saving around £58,000 a year in energy costs. Meanwhile, the huge Serendome was designed and built to capture and use rainwater for irrigation. To top things off, Bluestone has its own water treatment works.

To find out how you can implement changes within your business, download our Water Resource Pack.


Did you know that Bluestone was the first business in the world to recycle nappies, and that they were the first resort in the UK to stop selling water in plastic bottles? They have also been diverting their black bag waste away from landfill since 2017.

Food waste is a topic of discussion for any business, and Bluestone have ensured the optimal solution for theirs. All 80 tonnes a year of it is taken to a nearby anaerobic digestion facility, where it is turned into green energy and organic fertiliser for local farmers. Additionally, every year around 8000 litres of used cooking oil is sent to be made into biodiesel.

Want to know how you can turn your waste into something positive? Download our Waste Resource Pack.



The Blue Lagoon Water Park is believed to be the first facility of its kind heated with locally-sourced biomass rather than oil, saving well over 1000 tonnes of CO²e a year. The Indoor recreation centre, The Hive and 60 lodges are also heated with biomass, all from within 30 miles of the resort. The company pays a substantial premium for carbon-free REGO-backed electricity and in 2022, Bluestone became the first hospitality business in Wales to switch its gas supply to 100% biopropane, made from plant and vegetable waste. Progress to electrify their entire 25-vehicle fleet by the end of 2024 is also well-advanced.

Through these and other initiatives, Bluestone has reduced Scope 1 and 2 emissions by around 90% from a 2018 baseline.

Has this given you an idea of how you can change the way you use energy? Take a look at our Energy Resource Pack.

Supply Chain

Bluestone spends around £3 million with local suppliers every year and works closely with them to help analyse and reduce the carbon emissions associated with the provision of goods and services. The company has also embedded principles of the circular economy into its strategies and processes and has developed partnerships with a range of community organisations in order to give items like furniture, white goods and clothing a new lease of useful life.

Interested in how utilising your local supply chain can help your business? Read our Supply Chain Resource Pack.



To address the lack of public transport in the area, Bluestone has partnered with Narberth Travel to operate a fleet of buses, providing free staff transport to and from work. Bluestone is working closely with Pembrokeshire County Council to trial an extension to an existing bus service which now stops at the resort twice a day, with a view to more services if successful, and have committed £42,000 to the Narberth to Slebech multiuser path, a project led by Pembrokeshire County Council. 

Bluestone has a staff car sharing group on its company app, and the resort itself is car-free, with electric buggies available for guests to hire. Ten new electric car chargers have just been installed, with ten more planned for 2023.

Why not download our Travel Resource Pack to find out how you can make small changes today.

Sustainability with Marten Lewis, Bluestone (English Only)
Sustainability with Marten Lewis, Bluestone (English Only)

Part one

Sustainability with Marten Lewis, Bluestone (English Only)
Sustainability with Marten Lewis, Bluestone (English Only)

Part two