A pilot co-operation project to test the viability of a facilitated route to market for small, independent food producers and manufacturers using direct sales mechanisms (festivals and e-commerce) under the umbrella brand name DiscoverDelicious.Wales - supported by an innovative, integrated brand marketing solution. The project will also generate market intelligence/data that will be collated, interpreted and disseminated to producers and manufacturers in order to support improved business competitiveness through data driven/market led product innovation and supply chain development.
Project details
- Funding amount:
-
£654,479
- Funding source:
-
Co-Operation Scheme
- Area:
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Ceredigion
- Completion:
-
Contact:
- Name:
- Laura Pickup
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